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攜手朗龍，dB technologies穩步前行 dB Technologies是全球著名的專業音響產品制造商——意大利A.E.B. Industriale SRL公司旗下的聲譽卓著的品牌，是在其所有者和創始人ArturoVicari的精神和管理之下發展起來的。dB Technologies從高級的無線產品起家，此后多年以來一直致力于產品革新，尤其是找到有源音箱、無源音箱、功放和電子設備等的高效務實的系統解決方案。目前，除了位于意大利的銷售總部以外，集團下以dB Technologies為名稱命名的銷售公司遍及德國、英國和美國，另外在中國廣州也設有亞洲及中國市場聯絡處。dB Technologies的代理商和經銷商更是遍布世界各地。2007年，朗龍科技成為了dB Technologies中、港、澳總代理公司，全權代表dB在中國市場的活動。經過幾年的努力，dB Technologies在中國以及亞太市場以及有了很大的變化，銷售額和品牌知名度不斷提高。為了更進一步了解dB Technologies在中國及亞太區的運營情況，我們音響網（audio160）特別采訪了dB technologies亞太區銷售總監Mr. Martin Capp。  音響網（Audio160）：您好，很高興有機會采訪您！據悉您在中國從事dB Technologies品牌運營工作已經多年了，那么這些年以來您在工作或生活上有什么樣的感受和收獲呢？ Mr. Martin Capp：早在25年前我就已經來到中國和亞太地區，那時候主要是從事幾個西方頂級專業音響品牌的國際銷售工作。2008年初我開始在dB Technologies就職，工作是提高dB這個品牌在亞洲的知名度，使其擁有和在世界其他國家一樣高的認知度。我需要了解并改變那些與我們的目標不一致的公司，并授權給區域分銷商以支持這些公司的成長，而這些工作的開展才僅僅幾年時間，這是我居住于此的重要原因，也是我在中國的基礎。在過去的4年時間里我學習到了大量的東西，這些東西都是關于怎樣在中國這一地區達成交易和管理。就我個人而言，我以前也有過生活在中國人之間的經驗。歷史和文化造就了今天的中國。我對生活的理解是：我所經歷的一切都是美好的！ 音響網（Audio160）：是什么促使您與朗龍合作，共同推動dB Technologies在中國乃至整個亞太地區的發展？ Mr. Martin Capp：在中國這個世界上最大且獨立的市場上，最重要的是要用正確的方式充分的理解以及處理所遇到的問題。2007年朗龍科技被dB Technologies指定為總代理公司，全權代表dB在中國市場的活動，這一切都歸因于朗龍公司擁有高素質的員工。在中國銷售西方品牌尤其需要有強烈的合作精神以及對一切事物的學習和理解，不僅僅在于技術方面的學習，還需要對于品牌和公司的特色和唯一性有非常深入的理解！這幾年通過走訪許多中國的代理公司，我意識到要樹立dB為一個最頂級的品牌還需要幾年時間。要實現品牌推廣的目標，就需要品牌代表們以此作為品牌推廣的基礎：創新的科技、高質量的設計、客戶服務以及高的性價比。 音響網（Audio160）：作為dB Technologies亞太地區的主要負責人，您覺得目前dB品牌在亞太地區以及中國市場的發展情況是怎樣的？ Mr. Martin Capp：2007年dB Technologies這個品牌在亞太市場上的知名度并不高。但是它的兄弟公司RCF卻眾人皆知，而只有少數專業人士耳聞過我們的品牌，了解它的不同之處，知道其擁有全球范圍的生產規模和顛覆性的設計！我們也使用RCF單元，兄弟公司作為供應商這一點的優勢不言而喻，可是RCF的喇叭單元和dB專用的喇叭單元還是有著不同的設計理念！2012年我們在中國和亞太地區的形勢較4年前有很大的不同，多謝那些偉大的處于成長中的區域經銷商們，dB Technologies已經目睹了我們在該區域史無前例的發展。自2008年以來，銷售量以每年超過翻倍的速度增長。當然這里還有相當大的成長空間，我們也已經意識到自己已經超過了以往在這個市場上取得好成績的公司。 音響網（Audio160）：與歐美等市場相比，您認為亞太地區或中國的專業音響市場有什么樣的特征和不同？這些給您的工作帶來了哪些挑戰？ Mr. Martin Capp：中國專業音響市場一直都在不斷的踏步前進，雖然大多數的人還在使用老的設計方法和演示方法，但仍有一兩家公司領先他們，像dB Technologies這樣來自西方的品牌，它擁有最新技術并且給市場帶來了革新的設計。改進這個詞語對于他們而言，不僅包含了十年的設計和見解能力方面的豐富經驗，還包括他們使用新的聲學原材料、高品質的功率放大器、指揮者，當然還有行業知識，并且很清楚的知道如何把這所有因素都恰當好處的結合從而取得勝利！ 音響網（Audio160）：在dB Technologies進入中國市場的這幾年時間里，你們是如何讓它一步步的融入中國市場的？主要的應用案例有哪些？ Mr. Martin Capp：在中國這個市場上，我們主要目標是通過廣泛的聯系，在大多數工程商、經銷商、租賃公司中建立和提升dB Technologies的品牌。朗龍科技孜孜不倦的走訪客戶與他們探討使用我們音頻系統的優勢，這樣一點一滴的積累，我們看到了越來越多的中國業內人士了解了有源音箱以及有源技術和相關的控制管理。每一個應用的案例都成為了下一個銷售的“大使”，產品自身的性能和穩定的質量都無聲的為我們自己做著推廣。在中國的案例有很多，包括：北京歡樂谷奧德賽劇場、世博會項目的DVA垂直線陣列的應用，租賃公司、高級酒店的宴會廳、娛樂中心、現場表演，政府部隊文藝演出團體、會議中心和一大批不同類型的應用案例。  dB Technologies DVA有源垂直先陣列音箱 音響網（Audio160）：據悉，與其他音響品牌相比dB Technologies產品具有獨特的產品特征，那么主要的特征和優勢有哪些？ Mr. Martin Capp：我們代理的dB Technologies品牌作為專業音響行業的領航者，其有源技術打破了獨立使用音箱、獨立使用功放以及控制器的傳統觀念。不過為了滿足那些有特殊安裝需求的使用者，我們仍然以高的專業度來提供高質量的無源音箱和功放產品，但本質上而言，如今的科技前沿仍然是關于最佳功率、調試、保護和控制。這種有源設計使得產品更加容易擁有有優勢的價格，在十年多的時間里，每當公司在開發全套音頻系統時，有源產品的高性價比已經成為引領我們設計的方向。對于dB Technologies而言，除了設計背后蘊含的高端技術以外，如何將聲效、調試賦予最有的“魔力”是最重要的。我們有一個巨大的研發團隊，團隊里的工程師都是才華橫溢的，世界上最出色的天才的工程師成為了研發部的負責人。在他的領導下，所有推出的新產品都具備一致的完整性聲音，這一點也同樣體現在dB Technologies全部的產品上！  dB Technologies DVA T12三分頻有源線陣列音箱 音響網（Audio160）：對未來dB Technologies在亞太地區或中國市場的發展有什么樣的計劃和期待？ Mr. Martin Capp：我非常希望在未來幾年的時間里，dB Technologies以現在乃至更快的速度在中國繼續成長，我們的音頻系統技術正在獲得更廣泛的接受和認知，更多的亞洲專業人士對我們所帶來的產品都贊賞有加，更大的興趣帶來了更多的銷售業績，品牌會越來越強大。我不希望從按常規劃分的銷售區域來達成業績，從其他西方競爭的品牌來看，似乎沒有人如我們一樣有著如此之快的發展速度。這也反映出一個事實，那就是產品的要件擁有了公司所有的高科技資源，例如，RCF單元、還有擁有Digipro專利技術的數字功放模塊和控制器，這些因素都決定了我們在擁有高端的產品的同時還擁有價格優勢！很多的競爭對手會單獨采購模塊和配件，例如單元、功放和控制器，這樣只會大大的增加產品的成本，實際上這些最后都是由消費者來買單！擁有dB Technologies，你將擁有獨立創新的設計、最好的零部件和價格，這些都可以反射出我們團隊的理念：用真正屬于自己的科技創造真正屬于自己的產品！ 譯文： Audio160： Hello! It is nice to have an interview with you！We heard that you have been worked for dB Technologies in China many years, could you please talk about your feeling and gains both in job and life? Mr. Martin Capp：I began travelling to China and the Asian Pacific some 25 years ago and have concentrated on international sales for a number of top famous western brands in the professional audio industry. My working role for dB Technologies began in early 2008, the job was to make the brand as famous in Asia as it is in the rest of the world. I needed to change distributors that were not in line with our objectives and appoint the right distribution companies in those areas in order to see growth. To do this in just a few years it was important to live here in the time zone, so I have a base in China. I have learnt a great deal in the past 4 years about how business is conducted in China and this region. On a personal note I have experienced life at the heart of the Chinese people, the history and culture that makes China what it is today. My understanding of life in general is all the better for my experiences!  Audio160：What makes your cooperation with Sharp Dragon Tech to develop dB Technologies’s sales market in China? Mr. Martin Capp：It was important that the largest single market in the world be fully understood and dealt with in the correct way. In 2007 Sharp Dragon was a new distribution company and was chosen as the dB Technologies representative company in China because of the quality of its people. Selling western brands in China demands extremely good cooperation and understanding of all things, not just technical, but also seeing the sole of the brand and company! Having visited many Chinese distributor companies over the years I was aware that establishing dB Technologies as a top brand in China would take a few years. It was therefore essential that the people representing the brand did it in the way that it should be, based on; innovative technology, quality of design, customer support and value for money. Audio160：As the sales manager of China and Pacific area for dB Technologies, what’s your opining about DB’s situation in China also Pacific area. Mr. Martin Capp：In 2007 the Asian Pacific did not really know the brand name of dB Technologies very well. Everyone knew our sister company RCF, but few professionals had any idea that our brand was very similar in production numbers and turnover figures worldwide. They also did not realize that just like RCF product brand we also use RCF drivers from our sister company giving us the same advantage as them, but with a very different design concepts! In 2012 our situation in China and the Asian Pacific is very different from four years ago. Thanks to some great and growing distribution companies appointed all over the region, dB Technologies has seen an unprecedented growth in this area. Each year since 2008 the sales figures have more than doubled. There is still room for a lot of growth, but we can already see that we are well ahead of competitors who have been successfully selling successfully in this region for decades. Audio160：What do you think about Chinese professional audio market compare with European? Mr. Martin Capp：The Chinese professional audio market is improving all the time. However, most are using old methods of design, pats and method, with one or two Chinese companies that stand above the rest. It is for western brands like dB Technologies with the latest technology to bring new and innovative designs to the market. Improvements are not only made by incorporating decades of design understanding, but also using new acoustic materials, quality digital amplifiers and controllers and the knowledge of how to put it all together in a notable and winning package!  Audio160：How do you push DB Technologies in to Chinese market in recent years? What’s the main projects have been done in China? Mr. Martin Capp：The main aim in China has been to promote dB Technologies with the most technically competent dealers, contractors and rental companies that we have wide contact with. Sharp Dragon has tirelessly visited and discussed with customers the advantage of using our systems. Bit by bit we see more and more Chinese professionals understanding the advantages of powered speakers, the technology and control behind it. Each installation becoming the “Ambassador” for the next sale, its performance and standing of quality, speaking for itself! There are now many installations throughout China, large DVA Line Array systems in Theme Parks, respected rental companies, Hotel ballrooms, entertainment centre’s, Live music venues, Chinese army facilities, conference centre’s and a number of different uses that are too many to mention. Audio160：We heard that dB Technologies’s products have their own characters. What’s the main character and advantages? Mr. Martin Capp：Our company of dB Technologies is in the forefront of professional audio, changing views about powered speakers to those who hang on to the old method of separate speakers, separate amplifiers and controllers. Of course we also use our expertise to offer high quality separate cabinets and amplifiers for those that require them in particular installs, but essentially today’s latest technology is about optimizing power, tuning, protection and control. This is more easily done at a good price when one company develops the complete system and that has been our direction for more than a decade! Apart from the high end technology behind the designs, the “black art” of how it sounds and is tuned is very important to dB Technologies. We have a large R&D team of gifted engineers and are fortunate to have the department headed by one of the best audio designers in the world. His guidance makes sure that all released models have the same musical integrity that is so apparent in all dB Technologies cabinets! Audio160：What’ your plans and expects for dB Technologies development in China and Pacific area? Mr. Martin Capp：I fully expect for growth to continue at its present level and even accelerate for a few more years! Our technology of systems is gaining greater acceptance and understanding from the area as more Asian professionals appreciate the advantages of what we offer, greater interest and therefore sales, the brand name getting ever stronger! I expect to gain business not only from the natural growth of the region, but from western competitor brands not able to develop as quickly as ourselves. It is also a fact that having high end technology within the company, main components, such as; RCF transducers as well as Digipro digital amplifier modules and controllers allows us to release high end product at a better price! Many of our competitors require the buying in of modules and components such as; transducers, amplifiers and controllers and that can only add considerably to the end user price! With dB Technologies you get the very best of innovative design, with the very best of components and at a price that reflects our group philosophy of making all of our own products using our own technology! 朗龍科技簡介 朗龍科技成立于2006年底，公司成立的宗旨是引進西方先進的專業音響品牌產品，從而提升所在市場的技術發展水平。朗龍科技首先在中國乃至整個亞洲專業音響行業的喉舌地帶——廣東省廣州市，成立了廣州朗龍電子科技有限公司。2011年朗龍科技在湖北省武漢市也成立了武漢朗龍中天科技發展有限公司，立足于中國中部最大的城市，朗龍科技的服務將更好的覆蓋整個大中華地區。 朗龍科技成立初期首先引進到中國大陸、香港和澳門市場的專業音響品牌是英國的G9（Global 9 Ltd），隨后又引進了意大利的專業音響品牌dB Technologies （RCF旗下品牌）以及英國公廣專業設備品牌Cloud（Cloud Electronics）。G9和 dB Technologies品牌提供卓越的有源、無源和線陣列音箱，功放和電子周邊設備等專業音響產品；Cloud品牌提供極具穩定性和特定場所使用的公廣分區器和混音功放、尋呼話筒等專業電子設備。朗龍科技以建立這三個品牌在中國大陸及港澳地區的銷售網絡，并服務好廣大客戶為主旨，同時支持著它們在亞洲其它市場的銷售。 朗龍科技經營理念是不僅帶來品牌的名字，而且引導中國消費者了解其獨特的設計和先進的工藝，并通過切實的信息和實際的應用解析其優勢所在！自公司成立以來，一直充當著G9、dB Technologies和Cloud這三個品牌在中國的聯絡站，朗龍科技使中國及亞太地區的客戶們和國外公司保持密切聯系，它不僅在銷售和市場開發方面做出卓有成效的工作，更是在對客戶的支持和服務上孜孜以求。 朗龍科技所引進的品牌已經遍布整個大中華地區：沈陽會展中心、北京歡樂谷、上海世博會、廣州大學城、澳門威尼斯人酒店、H&M時裝全國連鎖店等，越來越多的專業人士和應用場所都選擇了朗龍科技帶來先進的專業音響產品。 網址：www.sd-audio.com.cn ©版權所有。未經許可，不得轉載。
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